Gain powerful data, including when, where, and how much your customers spend!
Traditional payment methods fall short when it comes to collecting customer data. Cash transactions provide no information, while credit card payments are limited to basic bank data (first six and last four digits of the card). This makes it impossible to truly understand the customer and offer a personalized experience.
Macellan SuperApp, with its CRM infrastructure, helps you collect, analyze, and derive strategic insights from customer data. This allows you to truly understand your customers, offer personalized experiences, increase loyalty, and accelerate your business growth.
Thanks to its CRM capabilities, Macellan SuperApp collects essential information such as: Full Name, Phone Number, Email Address. But it goes far beyond that, enabling access to valuable insights like: Spending Habits: What products do they purchase, how often, and how much do they spend? Branch Preferences: Which of your branches do they prefer and why? Time-Based Behaviors: On which days and at what times are they more active?
Macellan SuperApp’s CRM module transforms collected data into meaningful insights to support your business growth.
Identify which branches are performing better and which need support. Boost regional performance by launching targeted campaigns for underperforming branches.
Analyze customer group behaviors over time. For example, observe how customers who joined a campaign behave in the following months.
Dive deep into spending trends, customer segmentation, and campaign performance with powerful reporting tools.
Receive daily and weekly reports automatically to monitor critical metrics like top-ups, spending, and balances in real-time.
If you can't measure it, you can't manage it.
Peter Drucker
Macellan SuperApp is fully integrated with leading marketing and analytics platforms such as Adjust and Insider.
Analyze all touchpoints in detail and discover what drives purchases.
Create targeted, effective campaigns tailored to different customer segments.
Maximize your return on ad spend (ROI) and increase sales and conversion rates.
According to Nucleus Research, every $1 invested in CRM returns an average of $8.71 to businesses.
Nucleus Research, 2021A Forrester report shows that companies implementing data-driven marketing strategies achieve 5-8x faster revenue growth than those that do not.
Forrester, 2022Salesforce reports that customer satisfaction increases by up to 35% in businesses using CRM systems.
Salesforce, 2023
No need to pay high fees to different providers for features like Digital Wallet, Gift Card, or QR Menu — Macellan SuperApp brings them all together in one place!
If you'd like to step into this advantageous world with your business's own digital wallet, just fill out the form and we'll get in touch with you!
