At Macellan SuperApp, we offer a comprehensive platform that empowers individuals and businesses to navigate the world of digital finance with greater freedom and flexibility. Founded in March 2014 with an entrepreneurial spirit, our parent company Macellan evolved over the years into a venture studio, continuously developing innovation-focused solutions. Successful ventures such as Bulut Fleet Management, Arşimet Digital Archive, Lagina Biometric Signature, and Goldframer emerged from this ecosystem.
In December 2021, we launched Macellan SuperApp with the goal of creating a global-scale digital finance ecosystem. Starting with a local growth strategy, we quickly reached a broad user base and stood out in the fintech space with our innovative solutions.
Fueled by strong investor support, Macellan SuperApp achieved rapid growth—raising 18.8 million TL in November 2021 through Turkey's largest crowdfunding campaign.
In June 2023, we secured an international investment of $4.7 million, reinforcing our global expansion vision
Thanks to our user-centric approach, as of March 2025, we have reached over 800,000 users, more than 100 brands, and millions of transactions.
We unify the digital wallets and loyalty programs of businesses from various industries—retail, cafés and restaurants, education, and amusement parks—on a single platform. While users can easily access attractive campaigns across different sectors, businesses benefit from integrated solutions that boost customer loyalty. By providing centralized management, we make loyalty programs more efficient.
Solutions we develop for individual businesses often evolve into valuable tools for entire industries. From QR menus and fast delivery systems to play zones, subscription models, gift cards, CRM, and loyalty programs—we provide a wide range of business needs through one seamless platform.
In the past six months, our minimum cumulative growth rate reached 11%, while our quarterly growth soared to 64%. Our organic customer ratio has climbed to 70%, and our financial activity increased by 84%.
At Macellan SuperApp, we aim to become a leading super app driving digital financial transformation on a global scale.
We are working to replicate what WeChat has achieved in China across various countries around the world.
We will continue to be a platform that simplifies the daily lives of our users, supports business growth, and makes next-generation financial solutions accessible to everyone.
In developed countries like Qatar, Ireland, Finland, and Austria—each with populations up to 10 million—even major brands struggle to offer country-specific apps due to high development and operational costs. In these markets, where user bases are relatively small, there is a growing need for integrated platforms instead of individual solutions.
